Founder | Coach | Director of Doubleknot Works
Keynote: Wednesday, April 17
Brick by Brick: Unlocking Innovation through Metaphors and LEGO® Serious Play®
This interactive and creative session explores a unique approach to team collaboration and client work using metaphors and LEGO® Serious Play®. Get hands-on experience unlocking potential and uncovering expertise and new perspectives. Discover how this engaging method can help you tackle complex problems, recognize strengths, navigate career development, and ignite innovation. Immerse yourself in a dynamic session where tactile metaphors will broaden your thinking, and reshape how you work within your organization and in support of your clients.
Andrea Fruhling is the Founder, Coach, and Director of Doubleknot Works. Doubleknot was created to help people tap into their creativity in order to have more effective conversations, increasing hope in the world around us. Through innovative and combined approaches to career conversations and team development processes, Andrea works across disciplines, delivering group coaching programs and developing easy-to-use resources for leaders and coaches to apply to their daily work. She enjoys helping people find engaging ways to support growth and increase individual and collective hopefulness, using the Hope-Action Theory as a foundational model in the work she does. Andrea is a Certified Organizational Coach, with the designation of Professional Certified Coach (PCC). She teaches and supervises learner coaches seeking certification, and is the lead instructor for the Career Coaching Masterclass at the University of British Columbia. Andrea is the developer and an instructor of the Certification in Hope-Action Theory & Practice course, and has taught and certified learners all over the world. She leads the International Coaching Federation’s Global Career Coaching Community of Practice, and is a Trained Facilitator in the LEGO® Serious Play® Method and Materials.Andrea has delivered numerous keynote presentations and workshops for national and international conferences, career development associations, and organizations. She works with a broad range of client groups from teams and large organizations, to youth, indigenous communities, and schools. Her work is practical and engaging with a focus on creativity, strengths-based learning, team engagement, and hope.