Amber Mac

Amber Mac

Amber Mac

Digital Innovation Speaker I Co-Host of Marketing Disrupted and the AI Effect

Amber Mac is a writer, podcaster, entrepreneur and digital maverick whose understanding of disruptive technologies helps companies anticipate lightning-quick changes as they come—from Artificial Intelligence, to social media, to Amazon-era retail. Mac asks, “if it’s so easy to disrupt, the question we need to ask ourselves is why isn’t everyone doing it?” No matter how confident and established the company, everyone needs a blueprint—and Mac’s talks provide you with just that. 

Amber has keynoted more than 400 events around the world and has moderated sessions with: Canadian Prime Minister Justin Trudeauformer FBI Director James Comeybusiness coach Tony Robbinsfamed astronaut Chris Hadfield; and many other notable leaders.

In 2010, she wrote the national bestselling business book Power Friending (Portfolio: New York). In 2016, she co-wrote Amazon bestseller, Outsmarting Your Kids Online. Most recently, she started co-hosting a new podcast series called Marketing Disrupted.

Her other podcast series The AI Effect, presented by Accenture, won the following awards:

  • Best Marketing Communication 2020 – ACE Awards
  • Best Technology Series 2019 –  Canadian Podcast Awards
  • Best Innovative Media Award 2019 –  CMA Award
 

She is a regular business host and expert for Fast Company, CNN, Fast Company, CNN, Bloomberg, CBS, BNN, CTV, The Marilyn Denis Show, and SiriusXM (where she co-hosts #TheFeed). Plus, in 2018, she was named one of DMZ’s 30 inspirational women making a difference in tech.

Amber Mac started her career in San Francisco and Boston during the dot-com boom. As a strategist for Razorfish and Director of Marketing for an e-procurement software company, she spent four years in the technology start-up trenches.

Amber left the start-up world to join Microsoft to build one of the first female-focused lifestyle portals. In 2006, she started her own digital agency. The company’s first client was world-renowned business coach, Tony Robbins, and now includes Microsoft, Google, GE, Paypal, Nintendo, Canada Goose, and Fast Company, and many more leading organizations.

Amber Mac is especially fluent in the art of disruptive strategies. She started her career in San Francisco and Boston during the dot-com boom in the late 1990s. What others thought was a trend, she recognized as an explosion. As a strategist for Razorfish and Director of Marketing for an e-procurement software company, she spent four years in the technology start-up trenches. Mac eventually left the start-up world to join Microsoft to build one of the first female-focused lifestyle portals. Then, she launched her own digital media agency. Her client list has grown to include Microsoft, Intel, Shopify, Ford, Nintendo, GE, Fast Company, PayPal, Scotiabank, and many more leading organizations. 

Mac is the co-host of Marketing Disrupted, a new series exploring how CMOs adapt to new challenges in an age of digital disruption. The show, which featured marketing executives from Google, Twitter, and Shopify, debuted as the number one business podcast in the country. Mac also co-hosted the top-rated (and award-winning) podcast, The AI Effect, for two seasons. With her co-host, Jodie Wallis of Accenture, Mac interviewed guests like Prime Minister Justin Trudeau, Joelle Pineau of the Facebook AI Research Lab, and Toronto Mayor John Tory about the challenges and benefits of AI adoption in Canada.

Mac is the author of the national bestseller Power Friending and Outsmarting Your Kids Online. She has delivered keynotes at more than 300 events around the world, including events where she has interviewed PM Justin Trudeau and Shopify CEO Toby Lutke about the future of digital. Mac’s expertise includes business innovation, artificial intelligence, the distraction economy, and what it takes for companies to adapt and grow. DMZ named Amber one of 30 inspirational women making a difference in tech. She is a regular business host and expert for Fast Company, Shopify, CNN, Bloomberg TV, CBS, BNN, The Marilyn Denis Show, and SiriusXM Radio